TikTok Marketing for Dummies

Unless you have been living under a rock, you might have heard of TikTok & how popular it is with its audience. And brands have been noticing it as well.

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Since TikTok opened its gates for advertising, marketers have been scampering around to run ads which can get them traction with the audience. However, the platform only suits some businesses, but if it works for you, it’s a great place to start advertising.

Here’re a few reasons why businesses may want to consider running TikTok advertising:

1. Reach a younger audience: TikTok is particularly popular among younger users, making it a good platform for businesses looking to reach this demographic.
2. Create engaging content: TikTok’s format is well-suited to creating short, attention-grabbing videos, which can effectively engage users and promote products or services.
3. Cost-effective: TikTok advertising can be cost-effective compared to other forms of advertising, especially for businesses that are just starting or have a limited budget.
4. Measurable results: TikTok’s ad platform includes a range of metrics that businesses can use to track the performance of their campaigns, including views, clicks, and conversions.

TikTok advertising allows businesses to create and run ads in the form of sponsored content that appears in users’ feeds or as sponsored hashtag challenges.

TikTok ads can be targeted to specific demographics and set up to run on a pay-per-click (PPC) or pay-per-impression (PPI) basis. Businesses can create ads in a variety of formats, including in-feed video ads, branded hashtag challenges, and branded effects.

Businesses must create a TikTok for Business account and set up an ad campaign using the TikTok Ad Manager to get started on advertising. They will also need to have a TikTok account and create content that aligns with the platform’s guidelines and community standards.

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Here are a few examples of TikTok advertising:

1. In-feed video ads: These are Sponsored videos that appear in users’ feeds.
2. Branded hashtag challenges: These are challenges that businesses create and promote on TikTok, encouraging users to create and share their videos using the branded hashtag. The challenge can be tied to a product or service, and the business can offer prizes or other incentives for participating.
3. Branded effects: These are special effects, such as filters, stickers, or animations, that businesses can create and make available to TikTok users. Users using the branded effect in their videos can help increase brand awareness and engagement.
4. Shoppable ads: These ads allow users to purchase products directly from the ad without leaving the TikTok app. They can be in video ads or carousel ads, allowing users to swipe through a series of images and product details.
5. Influencer marketing: Many businesses partner with TikTok influencers, who are users with large followings on the platform, to create sponsored content that promotes their products or services.

In my next article, I will also share successful examples of brands using TikTok advertising. Be sure to follow for more updates.